Change in a post-pandemic world
Since the beginning of 2020, all our decisions and actions have been driven by a subconscious knowing that we are on the verge of a paradigm shift. We were prepared for something but few of us knew that change was going to be forced by a global pandemic that spread at an alarming rate.
The world, however, is not simply in a process of “change”, it has changed. And it is not going back.
The future for the luxury sector
In 2016 we wrote this article for our blog post but it was never published. It was a little far-reaching for the time but reading it now in 2020, four years on and in the wake of the Covid-19 pandemic, it seems almost prophetic.
A nuanced approach to communication
At Wilding Communications we adopt an approach which assumes no two situations are ever the same. Every client and every situation is unique and there is no one-size-fits-all solution to communication.
Perception and influence
An ‘old-school’ approach to managing communication needs is to turn to Public Relations. Many organisations whether established brands or small businesses in the growth stage assume that PR is the solution to increasing sales and reputation through increased exposure. There is an old adage “No PR is bad PR” – which is derived from the premise that any exposure is better than none. In our current media climate where everyone is a journalist and it’s hard to distinguish real from fake, it may be opportune to dismiss this and question whether PR is the right approach.